Westside Ironworks was the new kid on a very cool block who needed to prove that it was just as relevant as its neighbors. It needed to get ON the map. And it needed a very talented marketing agency to help out. Fortunately, we knew of one.
As we brainstormed, doodling Westside Ironworks on sticky note after sticky note, we realized that the word “on” is inherently in its name. Light bulb! We used this good fortune as an opportunity to communicate that Westside Ironworks is always ON. Got shopping ON your mind? Set ON sushi? Need something new ON the top? Westside Ironworks is ON it.