grand canal shoppes
grand
canal
shoppes
Grand Canal Shoppes
La Dolce Vita
Ad Campaign, In-Center Murals, Branded Tourism Collateral
Illustrator: Jessica Durante
Conveying the essence of Grand Canal Shoppe’s unique Italian experience is the key to capturing the attention of an ever-changing & international tourist market in the Entertainment Capital of the World.
With millions of tourists visiting Las Vegas every year, there is an entire community of tour guides and concierge hosts driving these people to places to visit. Inspired by the water of the canal and Grand Canal Shoppes’ Italian heritage, we created a molto bene campaign featuring bright watercolor imagery, bringing to life the fun of shopping and the deliciousness of dining at Grand Canal Shoppes. We developed a wide range of collateral including branded notebooks, coasters, large wall graphics, and ads targeted towards Las Vegas’ Asian tourism market.