With its unforgettable 8-level atrium, Water Tower Place soars high above Chicago’s Magnificent Mile as a beloved architectural icon of the city. (Tall story short: it’s kind of a big deal). When we were first introduced, WTP had recently added dozens of new stores to its collection. And an updated closet obviously calls for an updated attitude.
That new ‘tude came in the form of our “Shopping Elevated” campaign, which quite literally marries the center’s most impressive assets: its fashion and façade. As you might guess from its name, Water Tower Place is, well, towering, and its new brands raised the bar for Chicago retail. The tagline wrote itself. HoC carried out both the on-site architectural shoot and the in-studio fashion shoot, as well as high-def videos to maintain visual interest throughout all 8 breathtaking levels.
