Madison Marquette came to us to help them with their most important branding project yet. Their own. As a visionary real estate services firm, they offer customized management, leasing and marketing solutions to the many lucky clients who hire them to do just that. The Madison Marquette difference is what we needed to focus on for their largest industry conference, ICSC ReCon.
Year #1 we worked on their booth presence and pre-conference promotion. Year #2 we created their “Playbook,” which needed to detail their innovative process for on-boarding clients and launching them to success. While looking everything over, we discovered that the Madison Marquette logo, if turned on its side, transforms into a forward-pointing arrow. What better symbol of progress? What better shape for page design? BOOM. POW. DONE!