[Little known fact: Fergie’s song “Glamorous” was loosely based on our branding campaign for Glendale Galleria]
Glendale Galleria has long been a retail icon, but the space was showing some serious signs of aging before a massive renovation in 2013. So after getting Botox in the form of Bloomingdale’s and other big names, it needed to be styled for its first red carpet appearance since the transformation. It needed an LA makeover, with an ATL twist.
The campaign focuses on the NEW Glendale Galleria. It’s new face. It’s new stores. And your new obsession. As with every good obsession, this one needed to be extreme. It needed to be the type of high-fashion that only a custom couture photo shoot could provide. Needless to say, the results left the Fashion Police speechless.