Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that.
Artegon is no ordinary mall. In fact, it’s the “Anti-Mall,” filled with unexpected touches at every twist and turn. From deconstructed billboards to art installations to doggie stations, everything we touched needed to be Anti-Ordinary.