This is NOT a hotel review. Though we throughly enjoyed our stay here, this is to share what we define as “branding done right”.
Work travel takes us to many places, and one of our favorite places is Chicago. When our client, Block 37, told us that the first U.S. Virgin Hotel was opening around the corner, we couldn’t wait to check it out. Yes, we had succumbed to the allure of the Virgin brand “buzz,” but that is part of our job, right? We check out the latest and greatest, and that in turn inspires our work.
We expected the experience to be different from other hotels, because, well, it is VIRGIN after all. But what we found was branding of the highest order. I mean, at every “touchpoint” they made sure we knew this was a Virgin hotel, but not in an obnoxious way. More in a consistent-to-who-they-are kind of way. In the way that we preach to our own clients. Their brand personality (I would say irreverent, a touch risque and playful come to mind) came through in the tone of each message, as well as the design, consistently. No detail was left unattended, which made everything have an importance, you know? #DeepThoughts
Anyway, check out a few of the iPhone shots I took, and enjoy the virtual tour of some great branding. ~ Lisa Maloof
Red is the Virgin color, and this dog greeting us at the door just felt…right.
Felt walls, with red stitching detail, and pockets for everything. Genius! And on-brand.
Ear plugs for blocking out the sound of the “L”. Thoughtful and humorous touch. #DetailsMatter.
Unexpected touches go a long way.
The punctuation of red tile, along with the adorable bath toy, are a “surprise and delight” moment.
Had to stop and laugh before using their facilities. I also never knew females were referred to as “birds” in the UK, so it was educational as well as funny.
Ok, so the house car happens to be red. And a Tesla. We obviously had to take it to our meeting.