Set to pop up a frisbee’s throw from HOC on the Atlanta BeltLine, Edge is a multi-use, multi-family development connecting two beloved Atlanta neighborhoods: Old 4th Ward and Inman Park. So when North American Properties needed someone to brand it to the community, who better than an agency that knows the BeltLine like the back of their office…

Edge aims to serve an eclectic demographic in one of the city’s most artistic areas. The campaign’s tagline asks people – “what’s your edge?” – encouraging them to discover what makes them unique, and to express that when living at Edge. In addition to this tag, we developed its logo design, landing page, signage, on-going social media presence, and even helped to curate the experience of its official groundbreaking.