A total rebrand? Challenge: accepted. That’s pretty much how our first meeting with St. Augustine Outlets went down. Keeping in mind SAO’s recent renovations and retailer additions, we knew the campaign needed to be something new and exciting. This made us think – what’s more exciting than falling in love? After all, the way to any man’s heart is through a cutting edge ad campaign. Or something like that.
Shot at a local Atlanta studio, the “Love Story” campaign plays on the universal love of shopping (who doesn’t love a bag romance?), and sends shoppers home with the same flushed cheeks and butterflies as a schoolgirl crush. These butterflies are just better accessorized.