Being from Atlanta, we know soul. Gladys Knight, Southern fried chicken, Prince’s final performance – I mean, please, we practically invented the stuff. One place we did not expect to find soul was in an apartment community in Plano, Texas. But there it was, in plain-o sight!
A renovated train station, K Avenue Station is quite literally a culture engine within the community. Farmers markets, nature trails, concert series – it’s within earshot, foot shot, and taste bud shot of anything and everything that feeds the soul. To capture this, they naturally came to an Atlanta agency. In addition to the tagline and logo design, we produced leasing materials and outdoor signage to attract young, active individuals with old, creative souls.