If all the world’s a fashion show [which Shakespeare totally said it was] then the Las Vegas Strip is undoubtedly the main event. But “fashion” is far more than what you wear, and let’s face it, we all go for the people-watching anyway. That’s why it was so important that our recent campaign for Fashion Show Las Vegas shift the spotlight from the center’s shopping to its newly renovated dining plaza. With a collection of al fresco Strip-side restaurants, Fashion Show gives its visitors front row seats to the catwalk of life – so they can see who’s hot and who’s not, all while enjoying a margarita in their new Manolos.
Our couture line of marketing materials [to continue the metaphor] includes everything from small magazine ads to giant garage banners, graphics for their floors to sweatshirts for their street team. These worked together to say that, yes, you can shop ’til you drop everything you just won at the slots, but you can also talk about the night before over food, drinks, and sights that only Vegas can provide. A combination crucial to staying ahead in the most competitive landscape in the market.