It’s hard to be the biggest, brightest, or anything-est in Vegas. It’s a city of extremes. But as the only stand-alone shopping destination on the Las Vegas Strip, Fashion Show has a unique selling point. Our challenge was to make it stand out in one the most competitive environments in the nation.
The campaign needed a different kind of energy than everything else. Black + white photography sets the vibe. Designer names tell the story. And together they ask questions like: Need it? Want it? Does it matter? The answer is no, no it doesn’t.