Luxury designers live there. Celebrity chefs create there. And gondolas carry visitors up and down an indoor canal. As Vegas’ Venice, Grand Canal Shoppes offers a level of culture found nowhere else on The Strip. But when it joined forces with neighboring sister property The Shoppes at The Palazzo, the resulting powerhouse called for whole new scale of branding. A Grand Scale, perhaps?
We don’t speak Italian, so “Style, Taste, and Venice on a Grand Scale” is what we went with. It was essential that we conveyed the new, elevated experience, and we knew that shooting on location was the only way to capture this.