Fashion Show. Las Vegas, NV
The Las Vegas Strip is exciting, glamorous and sexy—not a bad starting point for an advertising campaign. Still, being the only true mall in sea of high-profile casinos and resorts does present a unique set of challenges. So we created this campaign featuring contemporary fashion photography with a clear, concise brand message. The stylish photos can stand alone, or be irreverently posted in quintessential Las Vegas settings. The result is distinctive, fashion-forward campaign that appeals to tourists as well as local residents. Call it striking. Call it stylish. Just don’t call it luck. .