As the #1 driver of traffic to retail sites, it’s easy to see why retailers love Pinterest so much. So we thought Valentine’s Day would be the perfect time to drive traffic to Natick Mall’s Pinterest boards while also supporting their retailers.
We did just that by creating the “Love to Pin. Love to Win.” contest to encourage shoppers to pin the items they dreamed of receiving on Valentine’s Day. Participants were required to pin items from Natick Mall’s Pinterest boards or from the websites of Natick Mall retailers. The contest was promoted exclusively on Social Media for just 8 days, and received an impressive response. Overall, 36 Boards were created by shoppers as part of the contest. Those boards achieved a combined following of 2,129 Pinterest users, and contest participants pinned over 900 items from Natick Mall retailer websites.
We’ve held several pin-to-win promotions for Natick Mall throughout the year, and each one has generated a similarly strong response from shoppers. If you’re ready to stick it to your competition on Pinterest, we’d be happy to help.