A lot was made of the fact that more retail stores started their Black Friday sales on Thanksgiving night this year. But many consumers couldn’t even wait that long to start shopping. Thanksgiving Day spending on-line jumped 32% from last year to $633 million. And for the first time ever, e-commerce spending on Black Friday topped $1 billion.
Meanwhile, in-store Black Friday sales figures actually dipped slightly from last year. Some of the decline can be attributed to the increase in shopping on Thanksgiving Day.
“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to avoid crowds at the stores,” said comScore chairman, Gian Fulgoni.
The trend of “showrooming” is also having a negative impact on brick & mortar stores. Showrooming refers to the practice of viewing merchandise in-store, then searching the web for a better deal – often via a smartphone while still inside the store.
While Black Friday lost some of its punch as a one day event, overall results from the holiday weekend were positive. A record 247 million shoppers spent a total of $59.1 billion over “Black Friday weekend” – a 13% jump over last year.
Cyber Monday remained strong as on-line spending rose 17% for a total of $1.46 billion, making it the heaviest online spending day in history.
Designers, art directors and all-around advertising geeks like us would be lost without the Pantone color system. Now, cosmetic powerhouse Sephora has teamed up with the color authority to create Color IQ, a revolutionary device that analyzes your skin tone to find your exact color match from every foundation formula and brand carried by Sephora.
Sephora Pro Lead Artist Gilbert Soliz, explains the technology. “The Sephora + Pantone Universe Color IQ is the first and only beauty device to scan the surface of the skin, assign an official Pantone skin-tone number, and find your scientifically selected foundation shade amongst Sephora’s 1,000 foundation brands, shades, and formulas.”
“Once we have the Pantone SkinTone number, we then reference Sephora’s Universal SkinTone Library on an iPad, which holds over 1,000 foundations to determine what products are a precise match for each skin tone.”
While most cosmetics brands offer their own “color matching system”, this appears to be the first time a company has partnered with color experts from outside the beauty industry. The Color IQ program launched on July 26th at Sephora’s Time Square location, and will arrive in San Francisco at the Powel Street location in early August.
If you get the chance to try it before we do, let us know how it works for you.
Thanks to a long awaited renovation and a highly anticipated Bloomingdale’s opening, Glendale Galleria is generating some serious buzz in the LA retail scene. It was our job to make sure that buzz was felt by the world’s leading luxury fashion brands.
We answered the call with a comprehensive leasing package consisting of a custom brochure, branded USB drive, bookmark style notecard and more. Every special touch and distinctive detail was carefully chosen to give Glendale Galleria an unmistakably stylish image and glamorous personality.
The star of the leasing package is undoubtedly the stunning fashion photography we commissioned from Scott Lowden Photography. And since we’re not targeting ordinary retailers, an ordinary brochure just wouldn’t do. Clear foil stamping, a magnetic closure and premium paper stock all contribute to a unique look and feel.
Take our word for it, these shots don’t do it justice. To get the full impact, you’ll have to stop by HOC sometime to see and touch it in person. But please, don’t ask us to send you a sample. Because, like a couture gown, there simply are not enough of them to meet demand.