Our new consumer marketing campaign for Glendale Galleria has officially launched!
This premier center has been a mainstay on the LA shopping scene for years and was home to the first ever Disney Store, Apple Store and many other top retailers.
This year, they embarked on a highly anticipated renovation that included the addition of a gorgeous new Bloomingdale’s department store, and the addition of over 30 new stores, with many new to the market. As such, the time was right to give this retail powerhouse a new look and a new campaign to support the many exciting changes taking place. We developed the branding campaign to promote the many impressive additions to the center while promoting a very stylish and cutting-edge fashionable brand image.
Making sure we carried our branding message of “New” throughout the property was a key component to the strategy, especially when the center was under construction, and opening new stores rapidly as the Grand Opening day approached. This fully integrated branding approach ensured that customers and retailers alike were clear that Glendale Galleria was most definitely changing, growing and renewing their place as the market leader.
Double page magazine spreads and oversized direct mail pieces touting the center’s Grand Opening Celebration were the first to hit the market. Additional full page ads, another direct mail piece and a :30 spot created for their large format digital screens will carry the momentum through the holiday season.
A great partnership between the agency and client is critical to pulling off a campaign of this magnitude, in addition to all of the creative folk who worked tirelessly behind-the-scenes to make the campaign happen. To all of you (and you know who you are), THANK YOU for being a part of this process and allowing us to do some amazing work.
Like a chilly Autumn morning, there’s something invigorating about inspiration. It wakes you up, puts a spring in your step and helps you feel like diving in and getting things done. Hopefully these little nuggets provide a positive jolt to your day.
“As part of my job, I see A LOT of retail. So it takes a lot to stop me in my tracks and say ‘WOW’. The new Bloomingdale’s store at Glendale Galleria is an example of retailing raised to an art form. No detail is overlooked and all the merchandise is screaming at you to ‘BUY ME’. There was a true vision for the store that I felt in all areas, and I left feeling inspired.” Lisa
“Records say that in 15th-century China, workers hauled 100-ton-plus stone blocks 43 miles over man-made ice paths. I love knowing that ingenuity and creativity are a basic human trait that has been with us from the beginning.” Scott G.
“Inspired to live each day with a positive mindset! No matter the circumstances, you can always find the silver lining. “ Carly Photo courtesy of Karikampakis.com
“I love getting a glimpse behind-the-scenes of the creative mind through sketchbooks. Guillermo del Toro is sharing many in a new book about how he works and creates his amazing worlds in his films. Everyone’s creative process is different and it’s rewarding to see how others work through different solutions to find the one that works best.” Scott B.
“I love Instagram. And one of my favorite hashtags is #ilovemyjob. This week I got to experience in real life all of our planning, strategizing, conceptualizing, creating, designing, photographing and just plain old hard work all come together at the re-grand opening of Glendale Galleria. When the finished project all comes together I find myself so inspired. #ilovemyjob” Wendy
“Following a recent incident involving a helmet-less cyclist and the hood of my car (another story for another day), I’ve been ultra aware of bicyclists in Atlanta and their lack of helmets. These “invisible helmets,” made by Swedish company “Hövding,” are the result of two talented female Industrial Designers and 7 years of research. These incredibly practical “helmets” inflate upon impact but stay fashionably tucked around neck during your daily ride. Truly remarkable, truly inspiring. “ Rachel
With apologies to Fashion Week and Santa’s Arrival, the biggest event on the retail calendar may be happening right now – namely the annual ICSC Retail Real Estate Convention in Las Vegas.
For our shopping center clients, the main emphasis is on signing lease deals to bring new and exciting retailers into their centers. For us, it means we can finally share some of the B2B materials we’ve created.
Glendale Galleria is promoting their expansion and renovation which includes the addition of Bloomingdale’s, and will make the center the most fashion-forward shopping destination in the Inland Empire. We created an entire leasing package to grab the attention of the premium and luxury retailers that fit into Glendale Galleria’s grand plans. We needed to create something that could convey the relevant facts and figures while also appealing to retailers’ sense of style and glamour. The package includes a highly customized leasing book featuring stunning fashion photography, architectural renderings and a host of special finishing techniques including clear foil stamping, fold out pages and cool magnetic closure. We designed an accompanying USB drive (that resembles a business card—talk about cool!) for the leasing team to use when asked to provide additional information pertaining to the center.
While Glendale is touting their makeover, Rouse Properties is launching a entirely new brand. We pitched in with fact sheets for all 31 of their centers, plus custom booth graphics and a multipurpose corporate folder. The gold band on the cover is debossed/embossed with the company logo and foil stamped to contrast with the satin finish of the folder. While each piece serves a different function, we made sure they all work together as a clean, cohesive package.
We can’t wait to hear about all the new deals our clients made at RECon – because business that happens in Vegas should never stay in Vegas.