With apologies to Fashion Week and Santa’s Arrival, the biggest event on the retail calendar may be happening right now – namely the annual ICSC Retail Real Estate Convention in Las Vegas.
For our shopping center clients, the main emphasis is on signing lease deals to bring new and exciting retailers into their centers. For us, it means we can finally share some of the B2B materials we’ve created.
Glendale Galleria is promoting their expansion and renovation which includes the addition of Bloomingdale’s, and will make the center the most fashion-forward shopping destination in the Inland Empire. We created an entire leasing package to grab the attention of the premium and luxury retailers that fit into Glendale Galleria’s grand plans. We needed to create something that could convey the relevant facts and figures while also appealing to retailers’ sense of style and glamour. The package includes a highly customized leasing book featuring stunning fashion photography, architectural renderings and a host of special finishing techniques including clear foil stamping, fold out pages and cool magnetic closure. We designed an accompanying USB drive (that resembles a business card—talk about cool!) for the leasing team to use when asked to provide additional information pertaining to the center.
While Glendale is touting their makeover, Rouse Properties is launching a entirely new brand. We pitched in with fact sheets for all 31 of their centers, plus custom booth graphics and a multipurpose corporate folder. The gold band on the cover is debossed/embossed with the company logo and foil stamped to contrast with the satin finish of the folder. While each piece serves a different function, we made sure they all work together as a clean, cohesive package.
We can’t wait to hear about all the new deals our clients made at RECon – because business that happens in Vegas should never stay in Vegas.
It’s an exciting time for our LA clients, Glendale Galleria and The Brockman Lofts, as both are making headlines. Glendale Galleria recently signed a deal to bring Bloomingdale’s to the center as part of a massive makeover. Obviously, that news has made a lot of shoppers positively giddy with anticipation. And as the renovation progresses, there are sure to be other big announcements concerning new retailers.
Then there’s The Brockman Lofts in downtown. These newly renovated luxury loft apartments just opened for leasing in a landmark building celebrating it’s 100th Anniversary. The recession had taken a toll on the previous developer, leaving the building in limbo for quite sometime. Only the very popular restaurant and bakery, Bottega Louie, which occupies the ground floor (and serves amazing cupcakes), kept the building from being completely dark. News that the project has been brought back to life received a very enthusiastic response from locals.
It’s so energizing and inspiring to play a role in these exciting projects – we feel like part of their Entourage.
We love it when we get to combine expertise in one area with passion in another. In this case, our retail know-how and affinity for interior design blended beautifully to create a striking window display at Glendale Galleria in Los Angeles.
The center, is prepping for a major renovation and remodeling, and it just so happens that a large store window near a mall entrance became available. Our clients turned to us to take full advantage of this unique opportunity to educate and excite their customer base about the upcoming changes.
First step was to create a new Pinterest board so those on the West Coast could visually collaborate with us in Atlanta. People pinned different displays, interesting textures, clever uses of materials and other inspiring elements.
From that starting point, we created a design that utilized every inch of the available space and incorporated a variety of unique elements. The result was a 3 dimensional preview of the upcoming renovation featuring architecture renderings and construction materials (such as flooring tiles) combined with custom graphics and brief “teaser” copy to generate interest and excitement.
In addition to getting the word out about the renovation, the display also visually enhanced a previously drab entryway. We happen to think it also shows the value of creative thinking and partnership.
Live models helped to launch the window display.