Here is yet another sign that Pinterest has become a legitimate player in the social media field – a Top 10 list of the site’s most followed brands has been released. And to media traditionalists, the list may seem surprising. Only three of the top 10 are media brands (Real Simple, HGTV and Better Homes and Gardens) and Kate Spade New York is the lone fashion brand represented. Topping the list is The Perfect Palette, a wedding blog that explores “the color palette possibilities for your wedding” and serves as a resource for other wedding ideas.
Another interesting note about these rankings, is how they compare to the most followed individuals on Pinterest. While The Perfect Palette leads all brands with 240,000 followers, that total wouldn’t even crack the top 50 on the list of most-followed individuals.
The rankings speak to both the site’s format, and the type of user and brands that have been among the first to embrace it. Given the site’s explosive growth rate, we expect more brands to stake, or rather pin, their claim with in this fertile social territory. So expect this list to be very fluid.