You might be surprised by the new Fall/Winter 2012 ad campaign for Prada menswear. It’s not a shock that they enlisted Hollywood A-listers Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe to model the collection. But the fact that the line features such a stunning collection of steampunk inspired clothing is a bit eye-opening.
According to Prada’s website, “The campaign—shot by David Sims—layers different codes of dress in a subtle parody of power and role-play.”
“Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality.”
The images are so dramatic, one can imagine them smoking cigars, drinking brandy and playing a game of cards while discussing gentlemanly affairs. One word of warning, Willem Dafoe’s glare is so intense, it might be disturbing to young children or the faint of heart.