House of Current was asked to create a leasing kit for Owings Mills Mall, which was slated for a massive redevelopment in a partnership between Kimco and GGP. To promote the leasing opportunities, we needed to tell the bigger story of the surrounding community and regional transformation. As a result, we had even more data, statistics and background information than usual to present to prospective tenants.
We created a leasing brochure that highlights local employers, colleges and universities, major development projects and the local government’s designation of the area as a Business Investment Center in addition to the planned redevelopment of the center itself.
Of course, we couldn’t let all of this vital information overwhelm the retail message or prevent the overall mood of the piece from being anything other than the joy of shopping. Using existing stock photography from their consumer marketing efforts, we were able to present a compelling story that appeals to the wide range of prospects being targeted.
Leasing brochure with matching USB card.
House of Current was asked to create a comprehensive leasing package for Southwest Plaza in Denver to promote their bold renovation plans. We knew going in that this project would require more than a standard brochure. Of course a powerful first impression was crucial, but we wanted to be sure that the messaging and stylish sensibility remained strong from start to finish.
“Working with House of Current is a dream,” states Kirsten Lee, VP of Leasing at GGP. “Lisa and her team ‘get it’ – delivering fresh creative under impossible deadlines. They created leasing’s most valuable tool to help tell the story of one of our largest redevelopments: the leasing kit. No matter what the challenge, Lisa and her team make it happen every time.”
In addition to the custom brochure, we also designed insert templates, a branded USB card with envelope and coordinating booth graphics. The creative was even carried over into West Coast Leasing office for GGP.
Top: Leasing Kit. Center: Booth Graphics Bottom: West Coast Leasing Office Wall
Needless to say, we were all inspired by Nelson Mandela, so we begin this week’s post with one of his quotes: “We are all meant to shine as children do. It’s not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
“As part of an expedition that began in 2000, archeologists have just released photographs of the ancient Egyptian city Heracleion that was engulfed by the ocean some 1200 years ago. It amazes me that even in today’s modern society, there are still marvels like this waiting to be discovered.” Rachel Photo credit: Franck Goddio/Hiti Foundation
“We walked to dinner last night in the pouring rain, the temperature was unusually warm, and it was just peacefully quiet. I’m so very fortunate to live in a neighborhood where we can walk to everything we need. It gives me time to look around, talk to my neighbors, and just enjoy my surroundings. It’s my inspiration time.” Wendy #ponceyhighlands
“There is something so sweet and pure about the relationship between Theo (their new rescue pup) and Beau (the blogger’s adorable son) that I actually look forward to seeing their nap photo each day. Their love of each other is so evident (and according to the Mom, immediate) that it reminds me to stop and enjoy the smaller moments in life – because we all know those end up being the most memorable.” Lisa
“I had a little Warbler visit with me as I raked leaves recently. I was reminded that there is beauty and life everywhere – even in my own backyard.” Scott B.
“Korean artist Kang Duck-Bong creates amazing and playful sculptures from PVC pipes. The sense of motion is fantastic and the balance of simplicity and intricacy is amazing.” Scott G.
“Everyone needs a break from it all every now and then. A time to reflect on the simple beauties of mother nature and all that life has to offer.” Carly