Socializing for Business

After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, then using the information to help the business.

SocialHere’s a little thought experiment for you. Imagine you have a friend who is a sales rep for cosmetics or vitamins or jewelry. Now imagine that every time this friend calls you, they start the conversation by telling you about their latest great offer. How long would it be before you stopped answering their calls? If they left a voicemail that talks about their latest great offer, would you return their call or even listen to the whole message?

The point is, your company’s Facebook page and Twitter profile are that friend. If all they do is shout sales messages, how long before your followers completely tune out?

“Fans and follower counts are over. Now it’s about what is social doing for you and real business objectives,” says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.

U.S. companies spent $5.1 billion on social-media advertising in 2013, but a Gallup poll shows “consumers are highly adept at tuning out brand-related Facebook and Twitter content. Brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.”

The purpose of your Social Network (try to stop thinking of it as Media) is to engage and interact with your followers – who are hopefully also your customers. Inform and entertain them. Pay attention to what people are posting about you. Respond to their questions and comments. And occasionally, let them know about a sale or special offer.

At House of Current, we would love to help you reshape your Social content and truly engage your audience. But instead of Tweeting to us or commenting on our Facebook page, maybe you should just contact Lisa Maloof at lmaloof@houseofcurrent.com or 404.478.4162.

Inspired by kindness, skylines and perspective.

House of Inspiration

 

From massive, global spectacles to little things in our own backyard, inspiration is all around us. It can boost us creatively, spur us into action or change our attitudes. Best of all, any of these outcomes may in turn inspire someone else and create a positive chain reaction. So open yourself up to inspiration and see where it leads you.

 

Lisa-soccer

“I love soccer, and the World Cup has had some seriously good, terrible and surprising moments (Germany vs Brazil anyone?) that truly showcase why it is such a beautiful (and sometime infuriating) game. But these stories of goodwill and just good people, from all around Brazil, reaffirmed my faith in humanity. With so many terrible news stories this week, hopefully this collection will make your day brighter and inspire you, the way it inspired me.” Lisa

You might want to grab a hanky before clicking here to see these heartwarming stories for yourself.

Rachel-skyline

“I’m always looking to book a new trip to a new city – see what other sights, restaurants, people they have to offer. But you know. Views like this make me realize how much I do love this little city I call home and all it has to offer.” Rachel

“Ptolemy Elrington is a British sculptor who has the awesome ability to see beauty within scrap piles. Most of his incredible sculptures incorporate hubcaps – which he typically finds on the side of the road.” Scott G.

“Ptolemy Elrington is a British sculptor who has the awesome ability to see beauty within scrap piles. Most of his incredible sculptures incorporate hubcaps – which he typically finds on the side of the road.” Scott G.

 To learn more about this artist and his creations, just click here.

“Every day when leaving the house, I run past our Oak Leaf Hydrangea. I'm always in such a hurry that I hardly ever notice its prettiness! Today I stopped (for a quick second) and saw the pretty soft pink tones fading into cream which then dissolve into the happy green color. I need to remember to slow down and look around! There's lots of prettiness to see!”  Wendy

“Every day when leaving the house, I run past our Oak Leaf Hydrangea. I’m always in such a hurry that I hardly ever notice its prettiness! Today I stopped (for a quick second) and saw the pretty soft pink tones fading into cream which then dissolve into the happy green color. I need to remember to slow down and look around! There’s lots of prettiness to see!” Wendy

“Banksy's 'It's All About Perspective' reminds me to always look at things in different ways; the results can be very rewarding.”  Scott B.

“Banksy’s ‘It’s All About Perspective’ reminds me to always look at things in different ways; the results can be very rewarding.” Scott B.

“See the beauty in every moment because you never know when it will be your last!” Carly

“See the beauty in every moment because you never know when it will be your last!” Carly

"Recently I've been extremely appreciative and inspired by graffiti and public art. Of course not all graffiti is beautiful, but every piece has its own distinctive quality, just like the artist that created it. And shout out to my friend, Allison, who let me take a picture of her next to art."  Amel

“Recently I’ve been extremely appreciative and inspired by graffiti and public art. Of course not all graffiti is beautiful, but every piece has its own distinctive quality, just like the artist that created it. And shout out to my friend, Allison, who let me take a picture of her next to art.” Amel

 

Inspired by Office Pets

 

HouseGuestLogo

We’re excited to have our youngest ever Guest Blogger taking over for us this week. Sydney is 8 years old and will be starting 3rd grade this Fall in Drums, Pennsylvania. She’s a serious dancer who has studied Jazz, Tap, Hip Hop and Ballet over the last five years. She’s also active in softball, soccer and gymnastics. In her off time, Sydney loves going to the pool and reading the Monster High book series. Luckily for us, she found time to stop by our office for a couple of days while on the way to the beach with her family. While she was here, she was inspired by all the furry friends in our building. Now she shares her inspiration with all of us.

 

Inspiration-SydneyAll about Emma: She is a very sweet dog and she is lucky to go to work with her dad. I think Emma is lucky to go to work with her dad because it seems fun. Emma is a blond dog and a girl and very pretty.  It’s cool we get to see where our parents work and they get to see where their owners work.

 

Inspiration-Sydney2All About Thunder:  He is a big dog and I always thought big dogs looked a little mean but when I met Thunder I didn’t think that anymore because he was really sweet.  I was inspired by his sweetness.

 

Inspiration-Sydney3All about Mustash: He is a cat that just wonders around and this guy feeds him that’s how I am inspired.

Inspiration-Sydney4All about Sophie:  She is a very sweet dog and a nice dog.  She will let you pick her up any time*.   She is pretty.  Her owners saved her.  She likes to cuddle with you.  She likes to lay in bed when you pet her.  She is playful.  Sophie’s owners inspire me too because her mom is very creative and her dad is a photographer.  *While Sophie allows Sydney to pick her up, she does not always enjoy it and may strongly object to being handled by others.

Inspiration-Sydney5All about Trixie:  Trixie is sweet and she is pretty.  Trixie is playful and fun, cute, nice.  That’s how Trixie inspires me.  Trixie’s owner inspires me because she talks with people all day.

Inspiration-Sydney6Sophie and Trixie are BFFFFFFF…..s – and mine too and I love them!

In addition to sharing her words of inspiration, Sydney also took all photos in which she does not appear. Special thanks to our neighbors at Square Feet Studio, Wit Advertising|Design and Spots Films for sharing their furry friends with us.