Digital habits of the rich and famous.

A new study has given us new insights into the digital habits of the wealthiest US citizens. It comes as no surprise that the “American Royalty” – as the group is referred to in Experian’s 2012 Digital Marketer: Benchmark and Trend report – spends more money on-line. The report also points out that the wealthiest U.S. consumers are twice as likely to need online access while on the go. Compared to other groups using mobile devices, American Royalty is:

•  74% more likely to send emails

•   50% more likely to access online entertainment

•  41% percent more likely to perform online searches

With an average of more than $40,000 available in pure spending money, it’s a safe bet that American Royalty are also using one of their many mobile devices to do some shopping.

Of course, the study didn’t focus solely on the wealthy. It also offered these little tidbits:

•  91% of today’s online adults use social media regularly

•  28% of smartphone owners watch video on their phone in a typical month

•  Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter

 

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