Retail’s Lucky Seven

It’s often said that you make your own luck. Here are seven top trends that will help retailers thrive in today’s (and tomorrow’s) marketplace. There’s no guarantee that opening a pop-up shop or accepting Bitcoin will result in a big payoff – but it never hurts to know what consumers are responding to.

HOC-Blog-SocialCommerceSOCIAL COMMERCE
Social is now fully embedded in the online retail and marketing landscape – from Pin It buttons to Facebook shares – but the endgame for many platforms and retailers is a frictionless in-stream transaction, where sales are made directly from social. Look for a “Shop” tab on Facebook and e-commerce sites that include chat and forum features in an attempt to replicate shopping offline with friends.

 

ON THE SPOT SERVICE
The future lies in relocating retail to reach shoppers wherever they are with on-the-go selling and on-the-go service. Pop-up stores and food trucks perfectly illustrate this trend. A new breed of vending machines offering everything from SPANX to benefit Cosmetics are also catering to convenience-craving consumers.

 

HOC-Blog-FittingRoomCONNECTED FITTING ROOMS
New technologies are digitizing the fitting room experience. The memory mirror, for instance, captures a 10 second, 360-degree try-on clip that the shopper can review at home or send to a stylist (or BFF) for instant feedback. This technology benefits the retailer as well: the data is used to determine demographic appeal of certain products and conversion rates.

 

CLEVER CLUSTERING
Forward-thinking landlords are proactively curating their tenant mix to create new retail and dining hubs centered on product and lifestyle interests. Competing retailers and restaurants often complement each other to draw more traffic.

 

HOC-Blog-DigiDetoxDIGITAL DETOX
It’s no secret that our culture spends an unhealthy amount of time wired into the virtual world –so a counter trend was inevitable. This year has seen the launch of internet-blocking apps, off-grid holidays and the resurgence of low-tech, premium stationery and manually operated gadgets.

 

CURRENT CURRENCY
More consumers are beginning to re-imagine money and think about alternatives to cash, such as the Bitcoin. While retail adoption of Bitcoin is still in the early stages, a handful of businesses are beginning to accept it as a form of payment – most notably Overstock.com.

 

HOC-Blog-CryptoCRYPTOMESSAGING
The public’s blind faith that their transactions are secure is giving way to more cautious attitudes. Cryptography is the act of taking a piece of information and making it impossible to understand without a code. Recent security breaches have renewed interest in the concept, and early adopting businesses are beginning to explore cryptography to assuage the privacy fears of their consumers.

To learn more about how we can improve your odds in any retail market, contact Lisa Maloof at lmaloof@houseofcurrent.com or 404.478.4162.

Data and images from WGSN. 

Inspired by Rain


HouseGuestLogo

To say that Scott Lowden is a frequent collaborator with HOC is a vast understatement. He is a longtime trusted partner and valued friend. Now, we even have him giving us words to go with his amazing images as our guest blogger for Inspiration Friday. For those who haven’t met Mr. Lowden, he is a compulsive photographer who carries his camera everywhere. He has over 20 years of experience, and when he’s not working with us, he’s shooting for some the likes of Bose, Kodak, Coca-Cola, Delta, and AFLAC, just to name a few. Shooting worldwide, he calls Atlanta home with his wife and Sophie the dog.

 

Anyone that knows me and my work, would most likely think I would say my inspiration is the sun. Of course we are often inspired by many different things, and sometimes we even have to embrace adversity and try to pull inspiration from what could be your Achilles heel.

SLP-NYC4Rain has the potential to ruin an exterior photo shoot, and after many, many lucky years of never having rain or weather issues during shoots, it seems lately that it always rains part of a day, if not the entire day. Naturally, I resented these rainy days very much.

SLP-Paris2What turned the tide for me and challenged my hatred of the rain, was a shoot in Paris. I was trying to capture an image in my head which required the sun to be flaring the image of a beautiful woman crossing a street. We got about 3 frames and it clouded up, and proceeded to rain for more than an hour. While we huddled under a bridge trying to stay dry, I became more annoyed by the minute. Once the rain subsided and we set up for our next shot, I noticed the model’s reflection in puddles on the cobblestones, and my attitude started to change. I ended up with some fantastic shots that day, and I vowed to seize the opportunities that are presented to me, instead of fighting against them.

SLP-MiamiOf course there will always be times when the rain is a pain in the @#$, like last year in Miami –where our shoot day broke a record for the amount of rain in one day.

SLP-NYC1And of course I don’t always embrace the rain at first, like this shoot 2 weeks ago in NYC, where all I wanted was the sun behind the girls’ faces (yes, again) while they ran through the streets. (I see a pattern here!)

Well…it rained, and well….we got some great images.

 

You can see more of Scott’s work by reviewing our work, or by visiting his newly redesigned site, www.scottlowden.com.

 

 

Inspired by beaches, robots and personal courage.

House of Inspiration

 

Inspiration is a purely positive form of motivation. Lots of negative things can motivate you – that’s why crimes have motives instead of inspirations. But inspiration brings about acts of compassion, great works of art, technological breakthroughs, scientific discoveries and cool advertising. Here are a few of the positively charged items that caught our eye this week.“I have a great appreciation for art, and this piece IS amazing (Vincent van Gogh, Self-Portrait). However, what I liked most about the Face to Face. The Neo-Impressionist Portrait 1886-1904 exhibit at the Indianapolis Museum of Art is the wall color they used to truly showcase the art to the best effect. Most museums use a clean, white wall and this color felt like a revelation to me and really worked. Details make such a difference and that color choice was inspired.”  Lisa

“I have a great appreciation for art, and this piece IS amazing (Vincent van Gogh, Self-Portrait). However, what I liked most about the Face to Face. The Neo-Impressionist Portrait 1886-1904 exhibit at the Indianapolis Museum of Art is the wall color they used to truly showcase the art to the best effect. Most museums use a clean, white wall and this color felt like a revelation to me and really worked. Details make such a difference and that color choice was inspired.” Lisa

“To quote The Missing Ink: The Lost Art of Handwriting by Philip Hensher: In all sorts of areas of our life, we enhance the quality of our lives by going for the slow option, the path which takes a little bit of effort.”  Scott B.

“To quote The Missing Ink: The Lost Art of Handwriting by Philip Hensher: In all sorts of areas of our life, we enhance the quality of our lives by going for the slow option, the path which takes a little bit of effort.” Scott B.

 

“I love traveling! There is so much beauty in this big world of ours, and last week I got a little taste of paradise in the Dominican Republic.”  Carly

“I love traveling! There is so much beauty in this big world of ours, and last week I got a little taste of paradise in the Dominican Republic.” Carly

SG-Robots

“Toy robot packaging from the 1950s – the innovative use of type, bold graphics and even the names of the toys give us a glimpse into how people of that era viewed the future.” Scott G.

“This coming Monday marks the beginning of a very good friend's fight against breast cancer. Despite facing chemo, radiation and surgery, she is one of the strongest and most optimistic people I have ever met. Her determination to stay positive is truly inspiring. Plus, she rocks pink hair like no other.”  Rachel

“This coming Monday marks the beginning of a very good friend’s fight against breast cancer. Despite facing chemo, radiation and surgery, she is one of the strongest and most optimistic people I have ever met. Her determination to stay positive is truly inspiring. Plus, she rocks pink hair like no other.” Rachel

 

“Clint Dempsey in the US vs. Ghana game is the reason I love the game of soccer. Even after a horrific break to the nose during the game, he powered through and played the rest. Don't sweat the little things!”  Amel

“Clint Dempsey in the US vs. Ghana game is the reason I love the game of soccer. Even after a horrific break to the nose during the game, he powered through and played the rest. Don’t sweat the little things!” Amel

 

“Two weeks ago my neighbor’s cat, Nora, had her kittens in our flower box. This is one of her little kitties, Early. This little face just makes me happy! (please don’t tell Sophie!)” Wendy