House of Current has teamed up with long-time client GGP to showcase the good news in retail and the shopping center industry at large. The newly launched ThrivingMalls.com is an industry blog aimed at shining a light on the positive news and overall good health of brick-and-mortar retail. While mainstream media seems eager to tout on-line shopping’s rising dominance, reports of the mall’s demise are greatly exaggerated. For instance, one of the biggest trends in retail right now sees on-line retailers opening brick-and-mortar locations.
HOC designed the logo, blog and social media pages for ThrivingMalls.com and provides ongoing support in the posting of content to the blog and social media channels. While the blog is sponsored and written by GGP, they do an outstanding job of reporting on the entire mall industry – including centers owned and managed by competing developers.
Before you label us as fashion fanatics who only care about shopping, you might want to take a tour of our latest client, the Indianapolis Museum of Art. We couldn’t be more excited about this new partnership and all of the truly visionary projects on the horizon. Stay tuned for samples of the campaign launch, in early 2015.
The land of 10,000 lakes is also the land of serious shopping. Exhibit A is our new client, Galleria Edina. This mid-sized center is the Twin Cities’ leading luxury destination and was recently acquired by Hines. They went looking for an agency well versed in retail marketing, and their search naturally led them to HOC.
We dove right in by touring the property, surveying the market and even attending tenant meetings before developing their new “Welcome to Galleria” campaign. The headlines promote different attributes that “live” at Galleria to firmly brand the center as the most welcoming and shoppable destination in the Twin Cities, while also paying homage to the center’s exceptionally strong home furnishings selection. Copy lines focus on what sets Galleria apart from other retail destinations – including the larger Southdale Center located across the street and the behemoth Mall of America just six miles away. The custom fashion photography was shot entirely on location in Minneapolis to strengthen Galleria’s position as the top luxury destination in the market.