Our new consumer marketing campaign for Glendale Galleria has officially launched!
This premier center has been a mainstay on the LA shopping scene for years and was home to the first ever Disney Store, Apple Store and many other top retailers.
This year, they embarked on a highly anticipated renovation that included the addition of a gorgeous new Bloomingdale’s department store, and the addition of over 30 new stores, with many new to the market. As such, the time was right to give this retail powerhouse a new look and a new campaign to support the many exciting changes taking place. We developed the branding campaign to promote the many impressive additions to the center while promoting a very stylish and cutting-edge fashionable brand image.
Making sure we carried our branding message of “New” throughout the property was a key component to the strategy, especially when the center was under construction, and opening new stores rapidly as the Grand Opening day approached. This fully integrated branding approach ensured that customers and retailers alike were clear that Glendale Galleria was most definitely changing, growing and renewing their place as the market leader.
Double page magazine spreads and oversized direct mail pieces touting the center’s Grand Opening Celebration were the first to hit the market. Additional full page ads, another direct mail piece and a :30 spot created for their large format digital screens will carry the momentum through the holiday season.
A great partnership between the agency and client is critical to pulling off a campaign of this magnitude, in addition to all of the creative folk who worked tirelessly behind-the-scenes to make the campaign happen. To all of you (and you know who you are), THANK YOU for being a part of this process and allowing us to do some amazing work.
Inspiration is a powerful source of energy. Luckily, it’s not scarce or hard to find. You just have to be open to it. And unlike cupcakes, sharing your inspiration doesn’t mean there’s less for you. So go ahead and enjoy these little morsels of inspiration.
“I’m a bit of a make-up junkie, and when it comes to seasonal trends, I usually roll my eyes at the looks presented on the runway. But this year’s Fall/Winter 2013-2014 season is all about simple eyes, bold brows and a ladylike lip. These are definitely some looks I will be trying out this winter!” Rachel (All photos by GoRunway via Vogue.com)
“This week I found myself in an art store by accident. And the next thing I knew, I was in the oil paint aisle. It’s been years since I’ve actually picked up a brush, but it seemed so natural to be in that aisle. There were so many colors I wanted! Who knows? I think I may be inspired to paint again!” Wendy
“Women make up nearly half of the CIA today! To think back on the time when women couldn’t even vote and now they hold 5 of the top 8 jobs at the CIA. We have come a long way and it is truly inspiring!” Carly
“The First dog to ever climb Everest, Rupee was rescued from a dump in India. He literally fell into Joanne Lefton’s arms, dehydrated and near death. She brought him home to South Africa where she nursed him back to health. Now he is the “Super Dog” that accompanied her on her previously-planned expedition. The power of love is evident in this story, and for that, I was inspired.” Lisa
“I’m a sucker for cool type. I like documenting old signs and lettering on my wanderings like this lighted sign for Union Furniture Co. in Macon, GA.” Scott B.
“The 1935 Duesenberg SJ Mormon Meteor Speedster is more than a car to me – it’s the embodiment of ingenuity, creative thinking and the willingness to ignore naysayers. It was vastly ahead of its time and built for the sole purpose of proving what was possible. It’s impossible to calculate exactly how much this single car advanced the realm of automotive engineering.” Scott G.
Like a chilly Autumn morning, there’s something invigorating about inspiration. It wakes you up, puts a spring in your step and helps you feel like diving in and getting things done. Hopefully these little nuggets provide a positive jolt to your day.
“As part of my job, I see A LOT of retail. So it takes a lot to stop me in my tracks and say ‘WOW’. The new Bloomingdale’s store at Glendale Galleria is an example of retailing raised to an art form. No detail is overlooked and all the merchandise is screaming at you to ‘BUY ME’. There was a true vision for the store that I felt in all areas, and I left feeling inspired.” Lisa
“Records say that in 15th-century China, workers hauled 100-ton-plus stone blocks 43 miles over man-made ice paths. I love knowing that ingenuity and creativity are a basic human trait that has been with us from the beginning.” Scott G.
“Inspired to live each day with a positive mindset! No matter the circumstances, you can always find the silver lining. “ Carly Photo courtesy of Karikampakis.com
“I love getting a glimpse behind-the-scenes of the creative mind through sketchbooks. Guillermo del Toro is sharing many in a new book about how he works and creates his amazing worlds in his films. Everyone’s creative process is different and it’s rewarding to see how others work through different solutions to find the one that works best.” Scott B.
“I love Instagram. And one of my favorite hashtags is #ilovemyjob. This week I got to experience in real life all of our planning, strategizing, conceptualizing, creating, designing, photographing and just plain old hard work all come together at the re-grand opening of Glendale Galleria. When the finished project all comes together I find myself so inspired. #ilovemyjob” Wendy
“Following a recent incident involving a helmet-less cyclist and the hood of my car (another story for another day), I’ve been ultra aware of bicyclists in Atlanta and their lack of helmets. These “invisible helmets,” made by Swedish company “Hövding,” are the result of two talented female Industrial Designers and 7 years of research. These incredibly practical “helmets” inflate upon impact but stay fashionably tucked around neck during your daily ride. Truly remarkable, truly inspiring. “ Rachel