Thanksgiving is a time for families, and Gratitude is certainly kin to Inspiration. So this week, we’re sharing things that we’re thankful for. We hope everyone had a lovely Thanksgiving, good luck to those braving Black Friday sales and safe travels to everyone returning home after the holiday. Oh, and thanks for taking time to check out our blog.
Wendy is thankful for simplicity.
“Having lived in four different cities in three different states last year, I’m beyond thankful to have finally settled back down in such a growing, exciting city for 2013. I’m grateful to have Atlanta, and all of the wonderful people in it, as my home!” Rachel
“I believe this whole-heartedly. Focus daily, not just at Thanksgiving, on the things you are grateful for and you will end up with more for which to be grateful. Obviously, I am grateful for my wonderful husband, awesomely smart and hilarious kids, crazy/sweet pup, friends who have supported me through some really hard and really good times, House of Current and all those that reside in our “house”, smart and supportive clients, everyone at the SweatBox who encouraged me without judgment to get my fitness back on track, the beach, wine and books. Happy Thanksgiving, today and every day.” Lisa
“I’m forever grateful for my family, friends, my job & my health; all of which I love. I’m especially thankful for my lovely wife who’s kindness, curiosity, support & energy always brighten my day and there’s not a day that goes by that I don’t feel privileged being with her.” Scott B.
“I’m thankful for constant support and unconditional love from my family. Thankful for the best friends a girl could ask for. Thankful for an incredible job. I could go on forever about everything I am thankful for and for that I am truly appreciative of the life I get to wake up and live every single day!” Carly
“In addition to the big things like family, friends, health and so on, I’m thankful that Atlanta and other cities are making an effort to encourage bike commuting. I strongly believe that if more people would commute by bike, even occasionally, the benefits would be tremendous and far reaching.” Scott G. photo from Beltline.org.
We’re proud to introduce our first House Guest to our blog. We’ve shared lots of things that inspire us lately. Now, Friends of HOC will get a chance to share their inspirations as well.
First up is Scott Morey (because we don’t have enough Scotts around here). Mr. Morey is Sr. Vice President at General Growth Properties with over two decades of retail and real estate experience, including positions in Europe and Africa.
PHOTOS: 1. My mother in Hawaii in the late 1970s – to me it represents the culture and joy that comes with surfing.
2. This photo by a good friend of mine and professional photographer in Hawaii, Jim Russi, captures a moment of pure commitment and focus.
3. This shot of the famous “Pipeline” in Hawaii shows the pure beauty and power of waves.
In my youth, and my perceived youth at 48 years old, I consider myself to be a surfer at the very core. Not a web surfer, but the type that goes out on a floating “plank” in an attempt to catch and ride waves. I started surfing at 8 years old, and remember vividly the first wave I caught. Today I can remember specific waves from 1983 in California or 1997 in Hawaii but somehow I still manage to forget my own kids’ birthdays. My whole life has been spent around either trying to get to a beach to surf or not leaving one. Even today living in Chicago I go to the gym at 5am every day so that the few times a year I can go surfing I am ready. I know it is an odd life.
I don’t know anyone on the planet that doesn’t find beauty and solace in waves. Today I am a surfer to the core as a result of how it shaped and inspired me.
Imagine lying down on your stomach surrounded by waves so large an 18 wheeler could fit inside. When the surf is that big you basically follow three rules. Rule 1: When you choose to catch a wave, you have to stay committed to catching that wave no matter what. If halfway into catching the wave you panic and decide to pull out, you’re likely to experience something called going over the falls, doing a rag doll or tomb stoning. None of those are good experiences. So if decide to go, go. Rule 2: Never look down. You don’t want to know how far you can fall from where you are. It is scary when the bottom of the wave is 15, 20 or 25 feet down. There is no value in looking down, so don’t. Rule 3: Never look back into the wave. What you see is this giant smashing lip destroying everything in its path. It will look like it will eat you and you may never come back.
So if you can’t hesitate, can’t look down or back, then what can you do? What you do is focus 100% on where you want to go. There is no greater joy than choosing one’s path and achieving it. Pushing yourself both mentally and physically so much so that in the end you realize you are much stronger and capable than you ever thought. To me it is why we are here. Why we live life. It isn’t about catching a wave, but it is about catching the wave we call life no matter how daunting it may be at times.
Our new consumer marketing campaign for Glendale Galleria has officially launched!
This premier center has been a mainstay on the LA shopping scene for years and was home to the first ever Disney Store, Apple Store and many other top retailers.
This year, they embarked on a highly anticipated renovation that included the addition of a gorgeous new Bloomingdale’s department store, and the addition of over 30 new stores, with many new to the market. As such, the time was right to give this retail powerhouse a new look and a new campaign to support the many exciting changes taking place. We developed the branding campaign to promote the many impressive additions to the center while promoting a very stylish and cutting-edge fashionable brand image.
Making sure we carried our branding message of “New” throughout the property was a key component to the strategy, especially when the center was under construction, and opening new stores rapidly as the Grand Opening day approached. This fully integrated branding approach ensured that customers and retailers alike were clear that Glendale Galleria was most definitely changing, growing and renewing their place as the market leader.
Double page magazine spreads and oversized direct mail pieces touting the center’s Grand Opening Celebration were the first to hit the market. Additional full page ads, another direct mail piece and a :30 spot created for their large format digital screens will carry the momentum through the holiday season.
A great partnership between the agency and client is critical to pulling off a campaign of this magnitude, in addition to all of the creative folk who worked tirelessly behind-the-scenes to make the campaign happen. To all of you (and you know who you are), THANK YOU for being a part of this process and allowing us to do some amazing work.