Video isn’t just for TV anymore. HOC has been busy creating motion components for our fashion campaigns as well as helping with corporate videos for in-house uses.
To develop the fashion content, we’ve been pulling double duty at fashion photo shoots and capturing motion footage as well. It’s a fantastic way to bring the print and collateral campaign to life on digital screens. As beautiful as good fashion photography can be, there’s something special about seeing it come to life in motion. The energy and emotion captured in a single still frame is multiplied and enhanced – making it even more powerful.
While shooting in conjunction with a photo shoot certainly provides increased efficiency, it’s definitely not as simple as having a videographer show up and shoot over the photographer’s shoulder. Luckily, we’ve become pros at planning and coordinating everything you need to bring style to life.
Click the image below to view a montage of our recent video projects.
We love B2B work because it really shows the power and importance of branding. Yes, it often involves presenting a lot of facts, background, data and statistics to a target audience of number crunchers. But that just makes the look, tone and brand personality all the more important.
While we’ve done our share of annual reports and investor proposals, most of our B2B projects are aimed at attracting retailers to sign deals with our shopping center clients. Whether it’s a custom brochure or a full multi-media campaign that runs the gamut from branded flash drives to trade show booth graphics, our goal is always to present a strong and consistent brand that appeals to our audience. Below are examples of recent corporate marketing projects for Rouse Properties, Von Maur, Owings Mills Town Center and Glendale Galleria. We’ll have others to share with you soon.
And with the May ICSC rapidly approaching, there’s never been a better time to talk to us about your corporate marketing needs.
1. Leasing brochure for Owings Mills. 2. Branded USB Card & Envelope for Glendale Galleria. 3. Corporate Brochure for Von Maur. 4. Multi-use folder for Rouse Properties. 5. Booth graphics for Rouse Properties.
We’ve loved our location in Inman Park since day one. And the area just keeps getting better with the opening of The BeltLine Eastside Trail and new restaurants like Bell Street Burritos and Dancing Goats Coffee. But that’s only the beginning. Construction is well underway at Ponce City Market, and now plans have been announced for Krog Street Market even closer to home.
The market will be housed in the former soundstages previously owned by movie mogul Tyler Perry at the corner of Krog Street and Lake Avenue. Krog Street will focus on food and restaurants, with covered patios and a 6,000 square-foot indoor market. All the tenants at Krog Street Market will be local, with no national brands or chains.
Now, we can neither confirm nor deny that HOC moving to Inman Park inspired any of these dynamic developments. But, a similar resurgence did take place on the West Side shortly after we (as Current, Inc.) moved into the King Plow Arts Center. Just sayin’.
1. Proposed Krog Street Market 2. Bell Street Burritos, an HOC favorite 3. Mural on The BeltLine, by HOC friend & collaborator, Kyle Brooks 4. Rendering of Ponce City Market, currently under construction.