Inspired by Red Carpets, Nature and Laughter

Greetings! We’re excited to bring Inspiration Friday back to our blog. Why are good habits easier to fall out of than bad ones? We’re not sure, but we do know that everyone can use a regular dose of inspiration. Whether it’s merely recognizing the muses all around us or taking the time to seek out a creative spark in unexpected places, we definitely benefit from it. So without further ado, we present this week’s inspirations.

“Being a huge Project Runway fan, I’ve witnessed so many designers come and go. One of my all time favorites, even before he won his season, was Christian Siriano. I stumbled upon his Instagram account recently and have been floored with his success. To see someone go from relatively unheard of, to a regular on the Red Carpet is inspiration at its best!” Rachel All images courtesy of Christian Siriano’s Instagram feed.

“Being a huge Project Runway fan, I’ve witnessed so many designers come and go. One of my all time favorites, even before he won his season, was Christian Siriano. I stumbled upon his Instagram account recently and have been floored with his success. To see someone go from relatively unheard of, to a regular on the Red Carpet is inspiration at its best!” Rachel (All images courtesy of Christian Siriano’s Instagram feed.)

 

"Need I say more? Try it." Carly

“Need I say more? Try it.” Carly

“The beauty and cool factor (no pun intended) of these pieces is only exceeded by the wonder of ‘how did he do that?’ How is the ice so clear? How did the tropical looking flowers survive the freezing process? It’s a stunning combo of creativity and ingenuity.”  Scott G.

“The beauty and cool factor (no pun intended) of these pieces is only exceeded by the sense of wonder. How did he do that? How is the ice so clear? How did the tropical looking flowers survive the freezing process? It’s a stunning combo of creativity and ingenuity.” Scott G.

“I love being outside and experiencing new places. I recently found this book, Hiking Atlanta's Hidden Forests Intown and Out, and my family and I have spent the last few weekends exploring some great spots and they're just a few miles from home!”   Scott B

“I love being outside and experiencing new places. I recently found this book, Hiking Atlanta’s Hidden Forests Intown and Out, and my family and I have spent the last few weekends exploring some great spots and they’re just a few miles from home!” Scott B

On a recent visit to Seattle I had the chance to see the new Starbucks concept store, Starbucks Reserve. Obviously, they have elevated the coffee drinking experience to an art form (the Americano con Crema was a delight). But what I really noticed was how painstakingly they had addressed all the details in the space. From the built in dog bowl outside for local pups to the different ways they chose to "speak" to the visitors inside, it felt like they were taking care of me through the whole visit. The power of positive branding was evident at every turn and inspires me to encourage our own clients to let us help them think those details through for them.

“On a recent visit to Seattle I had the chance to see the new Starbucks concept store, Starbucks Reserve. Obviously, they have elevated the coffee drinking experience to an art form (the Americano con Crema was a delight). But what I really noticed was how painstakingly they had addressed all the details in the space. From the built in dog bowl outside for local pups to the different ways they chose to “speak” to the visitors inside, it felt like they were taking care of me through the whole visit. The power of positive branding was evident at every turn and inspires me to encourage our own clients to let us help them think those details through for them.” LIsa

WL-Jan

“One of my favorite parts of traveling is looking out the window from the plane. I get to experience the most amazing views. It really never gets old or boring. I find the best color combinations, the most exciting textures and the best patterns! In this image I love how the clouds have settled in at the base of the snowy mountains, and have taken on the appearance of flowing water.” Wendy (Shot from Delta flight 0108 Seattle to Atlanta.)

 

 

 

 

Our Happy Place

Adding a new client is always good news. Teaming up with Pacific Place was doubly joyous because we’re excited to be returning to the Seattle market. Our first Seattle client was Redmond Town Center nearly 20 years ago. We also worked with Alderwood Mall and Westlake Center for several years.

52418-15-HOC-Newsletter-Images-Jan2015Now, we’re back with Pacific Place – a landmark shopping and dining destination in downtown Seattle. The property has a new owner who has big plans that we are not at liberty to divulge at this time. But we can tell you that we’ve already designed a new logo for the center. We also revamped their leasing materials. Now, we’re hard at work creating a new consumer campaign, designing a fresh new website and brainstorming ideas for an unforgettable shopping experience. Yep, there’s quite a bit going on. But what can we say, when it rains it pours – especially in Seattle.

Award Season

We didn’t get to walk the red carpet in designer gowns, but we were still delighted to receive Silver in the Graphis Advertising Annual 2015. We were honored for our campaign for The Grand Canal Shoppes in Las Vegas. Graphis is an international bastion of excellence in design and visual imagery (their words, not ours) and an overall big deal among design and advertising aficionados.

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