This week has been a busy one here at HoC, but we think it’s important that you always find the time to contemplate. Even if it just means looking at the stars. How else could you encourage the creative juices to keep flowing?
“From the oddest of objects, NY artist Daniel Rosin creates installations and sculptures that interact with the viewer.
Recently, he has explored a series of interactive mirrors, built from complex arrays of moving objects.
My favorite is made from 450 penguins:
But I also like the one he made from fur pompoms:
And this one he made from plastic spokes:
“Everyone who knows me, knows that I’m not much into sports. BUT I must admit the colors on these courts may make me feel differently!” – Wendy Photography by Ward Roberts
“I’m always searching for new music – either new artists or artists and songs I’ve forgotten about. Enter The Nostalgia Machine. #HappyJamming” – Rachel
“It doesn’t happen often, but I absolutely love when I see an ad campaign that I wish House of Current did. This campaign for Café Pele is so smart, simple and well executed, it inspires me to encourage our own clients to take some (smart) risks with their own branding. You must watch the video….#MustSee” – Lisa
All that we generally refer to as “the world” is full of wonders that never cease to amaze us. To some of us it’s the humanity in people, to others it’s the concept of beauty itself.
Enjoy this week’s collection of inspiration curated by House of Current.
“This week’s inspiration comes to me from UK photographer Jessica Fulford-Dobson’s series of portraits called Skate Girls of Kabul, currently on display at the Saatchi Gallery. I was touched by the fact that women in Afghanistan, who are currently prohibited from riding bikes, are starting to feel more and more empowered by skateboarding. Find some candid shots of them here.” Ana
“Whenever I want my breath to get shortened by unparalleled views that make me break out the #nofilter hashtag, I head out to the Marsh Observation Tower on Skidaway Island. I just sit there and take it all in as the wind rustles through the trees. Much like the deep salty water around, that I can smell with my mind now, as I am typing this, I too become tranquil, relaxed and meditatively inspired.” Lamar
“A Baltimore street artist, David Cogdill (who is called “Nanook”), went to Liberia to paint beautiful murals on schools that have recently opened and are now “ebola free” after being used as holding centers during the peak of the 2014 outbreak. These colorful, optimistic images are a collaboration between him and a 14 year old boy named Abel Dassin and are designed to encourage kids to come back to school. Turning a horrific situation into something so beautiful and positive is both touching and inspiring to me.” Lisa
“Having spent the past week reliving my childhood glory days at Disney World, I have re-entered the real world feeling a little more magical pep in my step! Walt Disney was a true creative, and is still inspiring people daily!” Rachel
“I’ve been fascinated with complex patterns since my brother and I shared a Spirograph kit when we were kids. It’s easy to get lost in artist Andy Gilmore’s vibrant creations.” Scott
“I love how perspective changes everything. At a quick glance, this is just pretty cubes of color. But as you look closer you’ll see that it’s actually a display of 98 perfectly symmetrical 2.5×2.5×2.5cm cubes of kiwi, salmon, dragon fruit and a myriad of other fruits and vegetables created by Dutch Artists Lernet and Sander. It’s amazing, and can’t stop looking at it! And now I’m also hungry.” Wendy
“My inspiration for this week is my best friend, Sarah, who is currently in the Dominican Republic working for a nonprofit. This is her fourth trip to the DR, and last time she met a woman with whom she became very close. While she was away, the woman became pregnant, and asked Sarah if she would be the godmother. So this past week, while she was back in the DR, Sarah finally met her godson! Very happy for her, and inspired by her drive to give and help others.” Amel
This is NOT a hotel review. Though we throughly enjoyed our stay here, this is to share what we define as “branding done right”.
Work travel takes us to many places, and one of our favorite places is Chicago. When our client, Block 37, told us that the first U.S. Virgin Hotel was opening around the corner, we couldn’t wait to check it out. Yes, we had succumbed to the allure of the Virgin brand “buzz,” but that is part of our job, right? We check out the latest and greatest, and that in turn inspires our work.
We expected the experience to be different from other hotels, because, well, it is VIRGIN after all. But what we found was branding of the highest order. I mean, at every “touchpoint” they made sure we knew this was a Virgin hotel, but not in an obnoxious way. More in a consistent-to-who-they-are kind of way. In the way that we preach to our own clients. Their brand personality (I would say irreverent, a touch risque and playful come to mind) came through in the tone of each message, as well as the design, consistently. No detail was left unattended, which made everything have an importance, you know? #DeepThoughts
Anyway, check out a few of the iPhone shots I took, and enjoy the virtual tour of some great branding. ~ Lisa Maloof
Red is the Virgin color, and this dog greeting us at the door just felt…right.
Felt walls, with red stitching detail, and pockets for everything. Genius! And on-brand.
Ear plugs for blocking out the sound of the “L”. Thoughtful and humorous touch. #DetailsMatter.
Unexpected touches go a long way.
The punctuation of red tile, along with the adorable bath toy, are a “surprise and delight” moment.
Wendy Lowden, just chillin’ in one of the cool common spaces. Notice the flashes of red, along with the whimsically shaped oval room. This is not a “business as usual” hotel.
Had to stop and laugh before using their facilities. I also never knew females were referred to as “birds” in the UK, so it was educational as well as funny.
Ok, so the house car happens to be red. And a Tesla. We obviously had to take it to our meeting.
We decided to heed their advice, and gave peace and quiet a chance. Until next time Chicago.