Outlet Shoppes

How many times have you heard/said, “what does this outfit say about me?” It’s true, what you wear speaks volumes about who you are. We took this idea and blew it out into a national campaign for Outlet Shoppes shopping centers. We decided that the best way to reach shoppers is by speaking a language…

Block 37

When we first met Block 37, it was a big shopping center with an even bigger awareness problem. Hidden in plain sight in the Chicago Loop, it was a building people passed on the way to other buildings. We knew our main goal was going to be brand recognition. We needed to demand attention. If…

Pacific Place

Towering high above downtown Seattle, Pacific Place features five levels of film, food and fashion. Our challenge was to draw shoppers to its upper levels that aren’t as easily seen from the street. So how do you do that? Easy. Just tell them to look UP. It’s a simple yet powerful command. People look forward,…

Grand Canal Shoppes

Luxury designers live there. Celebrity chefs create there. And gondolas carry visitors up and down an indoor canal. As Vegas’ Venice, Grand Canal Shoppes offers a level of culture found nowhere else on The Strip. But when it joined forces with neighboring sister property The Shoppes at The Palazzo, the resulting powerhouse called for whole…

Water Tower Place

With its unforgettable 8-level atrium, Water Tower Place soars high above Chicago’s Magnificent Mile as a beloved architectural icon of the city. (Tall story short: it’s kind of a big deal). When we were first introduced, WTP had recently added dozens of new stores to its collection. And an updated closet obviously calls for an…

Madison Marquette

Madison Marquette came to us to help them with their most important branding project yet. Their own. As a visionary real estate services firm, they offer customized management, leasing and marketing solutions to the many lucky clients who hire them to do just that. The Madison Marquette difference is what we needed to focus on…

Glendale Galleria

An iconic LA shopping destination, Glendale has long served as a testing ground for some of the biggest names in the book, including a little known produce stand called Apple. [Jokes]. However, as is the case with all well-established destinations, the time had eventually come for some sprucing up. Glendale needed to update its wardrobe.…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…

Avonlea

How do you brand something that doesn’t technically yet exist? This was the challenge we found ourselves in with Peterson Companies’ newest project, Avonlea – the future premiere shopping, dining, and entertainment destination for the wealthiest county in the nation. We repeat, the wealthiest county in the nation. Kind of a big deal, right? Plus…