Block 37

When we first met Block 37, it was a big shopping center with an even bigger awareness problem. Hidden in plain sight in the Chicago Loop, it was a building people passed on the way to other buildings. We knew our main goal was going to be brand recognition. We needed to demand attention. If…

Block 37

When we first met Block 37, it was a big shopping center with an even bigger awareness problem. Hidden in plain sight in the Chicago Loop, it was a building people passed on the way to other buildings. We knew our main goal was going to be brand recognition. We needed to demand attention. If…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…

Artegon

Over the past several years, Artegon Marketplace has undergone a 360-degree transformation. It got a facelift, hired a stylist, saw a life coach, and went from a sterile warehouse to a vibrant shopping, dining, and entertainment destination. Now it needed a branding campaign to reflect that. Artegon is no ordinary mall. In fact, it’s the…